The fashion retailer welcomed shoppers with a one-day-only discount and went on to promote gifts in its signature boho photography style. The makeup brand featured their iconic eyeshadow palette in their Black Friday ad, and offered a sitewide discount with no promo code needed. Source: United Colors of Benetton Urban Decay United Colors of Benetton greeted customers with a sitewide discount, vivid colors, free shipping, and extended returns. Source: Under Armour United Colors of Benetton The sportswear and athleisure brand chose a red and black color scheme and didn’t beat around the bush in their offer description. The beauty store gave customers a heads up to keep their eye out for deals, and offered free shipping on orders over a certain amount. TOMS welcomed shoppers with “the merry everything Black Friday sale” that was sitewide.īedazzled from head to toe, the Too Faced ad offered a sitewide sale and free shipping. Tommy Hilfiger introduced a “Happy Thanksgiving” campaign during Cyber Weekend and offered a promo code to all shoppers. The clothing brand ran no promotions at all and only promoted holiday gifts.Īnother brand that avoided any mention of Black Friday, yet still offered sitewide discounts. The brand invited shoppers to explore gift selections and offered complimentary shipping. joined many other luxury brands in avoiding the Black Friday shopping craze. On Black Friday, the brand launched a sitewide sale to seal the deal. & Other Stories offered shoppers the option to pre-select their shopping bag, which is a great way to hook their attention, and give customers time to browse the catalog.
The skincare brand launched “the juiciest Cyber Week ever” with a sitewide sale. The clothing and accessories retailer offered half off online purchases, free shipping on certain orders, and special in-store deals. The North Face ran a 4-day discount campaign and added a sense of urgency by mentioning “while supplies last” throughout the website. The department store displayed a happy Thanksgiving message at the very top of its website, and then went on to promote a 50% off sale. The skincare brand offered a sitewide discount, free shipping, free samples for certain purchases, and wrapped the offer up with a gold bow.
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